Selling your home in a depressed market

Selling your home in a depressed market

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Q: What steps can I take to help me sell my home in a depressed market?

A: Many of us have found ourselves in a difficult position regarding our homes, especially if circumstances require us to sell property in this environment. While I’m not a real-estate expert, there are excellent local real-estate professionals who can be found right here in PGN. And their suggestions would likely include the following:

You may be able to sell your home in a depressed market by pricing it appropriately, conducting necessary repairs before your home is officially listed for sale and making your home as attractive as possible. The process may start several months before the house formally goes on the market. The key is to view your property objectively as a potential buyer would.

Structural repairs

Take an inventory of items that are broken or outdated and could potentially emerge as issues during a home inspection. Windows or doors that will not open easily, peeling paint, shingles falling off a house or garage and similar issues convey the impression that the owner does not pay attention to a property. By fixing these or other items before putting the house on the market, you are eliminating something a potential buyer could use as leverage to negotiate a lower price. If you forego repairs and attempt to sell your house as a handyman special, you may need to price it accordingly and it may take longer to sell.

The right price

Setting an initial asking price that is too high may cause your house to sit on the market longer than it otherwise would. Either on your own or with help from a real-estate agent, review selling prices of comparable properties in your neighborhood. Factors that determine a home’s worth include its size, its overall condition and the surrounding neighborhood. Buyers are likely to look at many properties before extending an offer, and it may be to your advantage to price your home equal to or slightly below comparable offerings if you want a quick sale.

Eye appeal

Go beyond structural repairs and try to create as much eye appeal as possible. If you store large items, such as building materials or a boat, try to locate them elsewhere while the house is on the market. The illusion of extra space will appeal to many buyers. Clean out your garage, porches, basement, attic, closets, cabinets and other storage spaces and discard items you no longer use. Tidy up counters, mantels and display areas. Keep up with lawn mowing, snow shoveling, weeding, pruning and other landscaping chores. Consider purchasing potted flowers or other items that could improve the appearance of your deck or porch. If you lack the time for home maintenance, consider hiring a cleaning service or lawn maintenance company before your home is advertised for sale.

If the local real-estate market is not in your favor, try capitalizing on areas that you can control, such as structural repairs, pricing and eye appeal, to move your house in a depressed market.

As I mentioned earlier, there are many local real-estate experts who can help you with your specific situation. I’d encourage you to reach out to and support those local experts, who can be found right here in the real-estate section of Philadelphia Gay News. And best of luck with selling your home.

Jeremy Gussick is a financial consultant with LPL Financial, the nation’s largest independent wealth management firm.* Jeremy specializes in the financial planning needs of the LGBT community. He is active with several LGBT organizations in the Philadelphia region, including the Delaware Valley Legacy Fund, the Greater Philadelphia Professional Network, and the Independence Business Alliance. OutMoney appears monthly. If you have a question for Jeremy, contact him at This email address is being protected from spambots. You need JavaScript enabled to view it..

This article was prepared with the assistance of Standard & Poor’s Financial Communications and is not intended to provide specific investment advice or recommendations for any individual. Consult your financial advisor or Jeremy Gussick if you have any questions. LPL Financial, Member FINRA/SIPC. *Based on total revenues, as reported in Financial Planning Magazine, June 1996-2009.


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